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THE CAREER DOCTOR

DON'T AIM YOUR CV AT THE BIN

A little time, decent paper, and careful attention to detail are essential elements in the most important, but short, document that job seekers will produce, writes ROWAN MANAHAN.

Did your CV end up in the bin. Is it any wonder?

"I worked here full-time there"...

"I require a salary commiserate with my extensive experience"...

"Typing Speed: 756 wpm"...

"Received a plague for Salesperson of the Year"...

"I am sicking and entry-level position"...

"As indicted, I have over five year's experience analysing investments"

Okay fine, you would expect the kind of clueless sub-literate idiot (CSI) who makes that level of mistake to be disqualified. But, even allowing for CSIs, and that a certain number of applicants for every position are just not suitable - extraneous or insufficient experience, under-qualified for the role, lacking key personal attributes, or just plain chancing their arm - that still leaves a significant percentage of solid candidates with relevant track records ending up in the bin at this first stage of the recruitment process. Why?

If you are suitably qualified and have valuable experience that is pertinent to the positions to which you are applying, but are not getting invited to interview, then your CV is simply not doing its job. Your written application is the only aspect of the recruitment and selection process which you totally control. That is worth repeating: the only aspect which you totally control. I recommend that you take the time and trouble to fully exercise that control.

A Curriculum Vitae literally translated is "the race (or lap) of life". In other words, your life history. But do not make the mistake, as so many candidates do, of including everything about yourself. It may seem important or even fascinating to you, but the simple fact is that no recruiter cares about your life. So, you need to trim your written representation of yourself to (ideally) one or (maximum) two pages.

Ugly Fact:

A busy recruiter with a large pile of CVs to wade through is going to scan-read each one for a maximum of 15-30 seconds.

With no malice intended, he or she is looking for a reason to throw you in the bin and if you have not sold yourself in the first 30 seconds, that is where your CV (and by extension, you) will end up. Most recruiters will tell you that over-long CVs are the first ones to be dumped during the screening process. No one has the time or inclination to plough through three or four pages of your professional history when there might be another 30, 100 or 500 CVs to read after yours. Therefore,

Rule Number 1:

Your CV is a 30-second advertisement, designed to get you to an interview.

It should be as tightly-written as an award-winning 30-second television advertisement, because 30 seconds is all your CV will get to sell you. If you were spending thousands of euros to buy 30 seconds of prime-time television airtime to sell yourself to a potential employer, think how carefully you would choose every word. Accordingly, keep your written representation of yourself short, relevant and easy to whiz through.

Your CV should reassure the reader of three things and three things only:

1. Yes, I can do this job. (This job, not just any job, but this one.)

2. Yes, I am a highly motivated person.

3. And yes, I will add value to your organisation.

In order to be able to write in this way, you need to follow

Rule Number 2:

When you are writing about yourself, think like a recruiter, not like a job-seeker.

The poor unfortunate who has to plough through the large pile of CVs has a check-list of desirable qualifications, training, experience, skills and personal attributes. If you can get yourself into that person's head and catch a peek of that list, it is much simpler to write the CV that will get you noticed.

To begin the process of compiling your CV, write down everything about yourself, including the associated dates:

Career objective - short, medium and long term
A 50-word profile of yourself
All of your job titles
Responsibilities and key functions of your jobs
Company or organisation names and locations
Your boss or manager's titles
Achievements - any time you made a difference
Promotions
Education
Training
Interests
Extra curricular activities

Then you can decide on your sections and headings - "Professional Progression" sounds much more impressive than "Work Experience", but would be an inappropriate heading for a series of summer jobs on a student's CV. Then decide the general order of your sections.

You now have the text of a core Curriculum Vitae which will be the foundation of all of your applications. Layout and styling come next, and these can only be finalised when you have a specific position in mind. There are no hard and fast rules for CVs - different people will like different things - but you won't go far wrong if you follow these five rules of thumb:

1.
Word-process it. (Unless you are going for a job as a calligrapher).
2.
Use appropriate fonts. Word processing software packages come with umpteen fonts which are worthless for business use. Save them for fun activities and use Times 12 or a similar font. (If your CV is likely to be scanned, you will need to use a sans serif font and test it by OCR scanning it to assess layout and legibility).
3.
Allow generous margins and plenty of white space on your CV. This will make it easier to read. You should also demarcate your sections clearly using lines or white space.
4.
Use good quality paper (100 gram or heavier, don't steal 80 gram paper from the photocopier at work) and print it at high resolution (600 - 720 dpi) on a laser printer.
5.
Do not bind it! Binders are just a nuisance and always get torn off and thrown in the bin, to the accompaniment of a lot of irritation on the part of the reader. Binders make reading, photocopying, scanning and filing your CV more difficult, so DON'T. A paperclip or staple is perfectly sufficient.

Sounds like a lot of work? It is. Worth it? Definitely. If you are applying for jobs which pay in or around the average industrial wage £18,500 you are talking about a return of £58,000 plus over three years for an investment of what? - a little time, a ream of decent paper and some careful attention to detail.

 

Rowan Manahan is Managing Director of Fortify Services, a Dublin-based outplacement and career management firm.

Original article here.