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THE
CAREER DOCTOR
GOT
MY DEGREE, NEXT STEPS? |
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Q:
I’m a young male graduate with a 2.2 business
studies degree from WIT, specialising in marketing.
What area of the market should I be concentrating
on for a career? I worked short-term in insurance
but it didn’t suit me, and now, a year on
from graduation, I’m still looking. So what
now? Should I upskill or try to get some experience
where I can?
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You haven’t given me a whole lot to go on here, other
than the fact that you weren’t particularly inspired
by your brief stint in the insurance industry. What I would
say as a foundation point is: Think long term.
A
significant number of people emerge from formal education
with no firm direction in mind. In your case, that’s
fine, as your degree allows you quite a measure of flexibility
in approaching the market.
Go
back to first principles here. In order to be happy in your
working life you need to be doing work that you are skilled
at, in an environment/culture that you enjoy and feeling
that you are being adequately rewarded for that effort.
That
means that, as of today, you need to define those three
elements: what skills/knowledge do you have that the market
is willing to pay for? What kind of culture and management
style do you enjoy working in? What aspects of the commercial
role appeal to you? Sales? Marketing? Relationship management?
Customer Service? What sectors appeal to you and why? What
sectors do not appeal to you and why? And how much do you
need to be paid to be happy right now? When you have clarified
that checklist of your needs and wants, you are ready to
start researching and approaching the market.
You
then need to project that checklist forward and look at
the career path that the different routes offer you. What
are the pundits and analysts predicting for the sector?
What extra skills will you need to garner in order to advance?
It is only when you have determined your long-term ambition,
that you can decide if you need to upskill in the short
term. Right now, unless you are being unsuccessful in your
job hunt solely because of the lack of a postgraduate qualification,
I would say it is probably better to get your feet wet in
the market and, having identified your ultimate goal, establish
what, if any, further (targeted) qualifications you need.
Take
solace in the fact that a huge number of people are in exactly
the same boat as you – most of them just prefer not
to talk about it. I would recommend completing ‘The
Flower Exercise’ from What Color is Your Parachute?
By Richard Bolles (the book sells 20,000 copies a month
worldwide to people in your situation). This kind of inward-directed
thinking will grant you clarity, focus and peace of mind
as you approach the market.
A
recent graduate who really knows what he wants, who he is
and what he has to offer is a rare find in today’s
marketplace. So do a bit of navel-gazing, apply that new-found
knowledge when you are researching the market and you will
stand out nicely from the crowd when you get to interview.
Rowan
Manahan is MD of the career management firm Fortify
Services and author of Where’s My Oasis?
Visit www.fortifyservces.com or telephone 01 230 1313.
Irish Independent,
Jobs & Careers supplement, October 20th 2005.
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