HOW
TO DRESS YOUR WAY TO SUCCESS
Wearing
the right clothes could help you to climb the career ladder
— not hold you back, writes Kathy Foley

When
Julia Roberts played Erin Brockovich in
the film of the same name, she dressed like trailer-park
trash and the character still made a rollicking
success of her career. Real life is different from
the movies and skimpy, tight-fitting clothes are
not much help to anybody wanting to climb the ladder
of success.
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Never underestimate the importance of what you wear to work.
“Human beings are incredibly visual animals,”
said Rowan Manahan, the managing director of Fortify
Services and author of career management guide Where’s
My Oasis? “We take an immense amount of meaning
from non-verbal cues such as body language, tone of voice
and what you happen to be wearing. These govern people’s
impression of you.”
This
is particularly true in the case of a job interview when
the impression you make in the first few seconds can be
a critical factor.
“Dress
as you would expect to dress if you had the job,”
said Terry Prone, the managing director of Carr Communications.
“Do this within limitations, obviously.”
How
do you know you have hit the right note in terms of your
appearance at an interview? Manahan offers two rules of
thumb for this situation: (1) be one of the best-dressed
people in the room and (2) look like a newsreader. Dressing
well at an interview might help to clinch that corporate
role but pay rises, promotions and other career successes
may be slow in coming if you don’t keep up the standard
while in the job. “At some stage in every career,
decisions are made about you,” said Manahan.
“Will they keep you or let you go? Will they promote
you or leave you where you are? These decisions are being
made behind closed doors so what you have to do consistently
is to have the game face out — that extends from the
Hermès tie outwards.”
Darker
colours tend to be more appropriate at work although there
is no harm in adding a splash of brighter colour with accessories.
Just don’t go overboard. Prone says Carr Communications
has a rule. Don’t wear anything louder than you are.
“Your clothing should be a background to your personality
and performance, it should not take over from either,”
she said.
There
is always an exception, says John Keogan, the director of
outplacement services at DBM Ireland. “I remember
a client who was going for a job in a children’s environment,”
he said. “That is one case where dressing brightly
made a difference. She wore bright colours and made a huge
impact on the children, which helped her to get the job.”
Prone’s
firm has another rule particularly for men: the two Ps and
a P rule. This means they can wear two plains and a pattern
or two patterns and a plain. “If you have a check
shirt and a stripy tie,” said Prone, “you
should wear a solid colour suit, because otherwise you’ll
amount to a visual distraction. Or you can wear a plain
shirt and suit and a patterned tie.”
If
a job involves operating in different environments with
different people, you may need to modify your wardrobe accordingly.
Manahan wears high-end suits when he is with corporate clients
but dresses more casually in his own office. “On
my own ground, when people are coming to me for career advice,
I deliberately don’t wear corporate wear because in
many cases the last person my client saw in such clothing
was the person saying they were out of a job,”
he said. When it comes to the relaxation of dress codes
on a Friday, as happens in many offices, 'casual' is a relative
term. “If you turn up on the casual day in torn
jeans and a Nirvana T-shirt when your colleague shows up
looking like Gwyneth Paltrow in The Talented Mr Ripley,
who is the boss going to take more seriously?”
asks Manahan.
A more measured approach is needed. Don’t be afraid
to seek advice on appropriate wear when at an interview.
“Ask about the dress code,” said Keogan.
“If you don’t feel comfortable wearing a suit
every day or you are uncomfortable having to ‘power
dress’, you don’t have to take the job.”
Once you know what is expected, go shopping but take
somebody you trust with you. An ill-fitting suit in the
wrong colour for you will do no favours even if it is the
most expensive in the store.
Not
only will dressing well create a good impression, it’s
also respectful of your colleagues, says Prone, and it will
help your own confidence. “General Patton insisted
that all his guys wore ties at all times and were polished
to within an inch of their lives,” said Prone.
“Not because of how it made them look but because
of how it made them feel. Being forced to dress ‘properly’
every day tended to raise morale and a sense of team-building.”
Original article here