
HOW
TO DRESS YOUR WAY TO SUCCESS
Wearing
the right clothes could help you to climb the career ladder
— not hold you back, writes Kathy
Foley

When
Julia Roberts played Erin Brockovich
in the film of the same name, she dressed like
trailer-park trash and the character still made
a rollicking success of her career. Real life
is different from the movies and skimpy, tight-fitting
clothes are not much help to anybody wanting to
climb the ladder of success.
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Never underestimate the importance of
what you wear to work. “Human beings are incredibly
visual animals,” said Rowan Manahan, the managing
director of Fortify Services and author of career management
guide Where’s My Oasis? “We take
an immense amount of meaning from non-verbal cues such
as body language, tone of voice and what you happen to
be wearing. These govern people’s impression of
you.”
This
is particularly true in the case of a job interview when
the impression you make in the first few seconds can be
a critical factor.
“Dress
as you would expect to dress if you had the job,”
said Terry Prone, the managing director of Carr Communications.
“Do this within limitations, obviously.”
How
do you know you have hit the right note in terms of your
appearance at an interview? Manahan offers two rules of
thumb for this situation: (1) be one of the best-dressed
people in the room and (2) look like a newsreader. Dressing
well at an interview might help to clinch that corporate
role but pay rises, promotions and other career successes
may be slow in coming if you don’t keep up the standard
while in the job. “At some stage in every career,
decisions are made about you,” said Manahan.
“Will they keep you or let you go? Will they promote
you or leave you where you are? These decisions are being
made behind closed doors so what you have to do consistently
is to have the game face out — that extends from
the Hermès tie outwards.”
Darker
colours tend to be more appropriate at work although there
is no harm in adding a splash of brighter colour with
accessories. Just don’t go overboard. Prone says
Carr Communications has a rule. Don’t wear anything
louder than you are. “Your clothing should be
a background to your personality and performance, it should
not take over from either,” she said.
There
is always an exception, says John Keogan, the director
of outplacement services at DBM Ireland. “I
remember a client who was going for a job in a children’s
environment,” he said. “That is one
case where dressing brightly made a difference. She wore
bright colours and made a huge impact on the children,
which helped her to get the job.”
Prone’s
firm has another rule particularly for men: the two Ps
and a P rule. This means they can wear two plains and
a pattern or two patterns and a plain. “If you
have a check shirt and a stripy tie,” said
Prone, “you should wear a solid colour suit,
because otherwise you’ll amount to a visual distraction.
Or you can wear a plain shirt and suit and a patterned
tie.”
If
a job involves operating in different environments with
different people, you may need to modify your wardrobe
accordingly. Manahan wears high-end suits when he is with
corporate clients but dresses more casually in his own
office. “On my own ground, when people are coming
to me for career advice, I deliberately don’t wear
corporate wear because in many cases the last person my
client saw in such clothing was the person saying they
were out of a job,” he said. When it comes
to the relaxation of dress codes on a Friday, as happens
in many offices, 'casual' is a relative term. “If
you turn up on the casual day in torn jeans and a Nirvana
T-shirt when your colleague shows up looking like Gwyneth
Paltrow in The Talented Mr Ripley, who is the
boss going to take more seriously?” asks Manahan.
A more measured approach is needed. Don’t
be afraid to seek advice on appropriate wear when at an
interview. “Ask about the dress code,”
said Keogan. “If you don’t feel comfortable
wearing a suit every day or you are uncomfortable having
to ‘power dress’, you don’t have to
take the job.” Once you know what is expected,
go shopping but take somebody you trust with you. An ill-fitting
suit in the wrong colour for you will do no favours even
if it is the most expensive in the store.
Not
only will dressing well create a good impression, it’s
also respectful of your colleagues, says Prone, and it
will help your own confidence. “General Patton
insisted that all his guys wore ties at all times and
were polished to within an inch of their lives,”
said Prone. “Not because of how
it made them look but because of how it made them feel.
Being forced to dress ‘properly’ every day
tended to raise morale and a sense of team-building.”
Original article here