In today's competitive market, there is no point in firing off hundreds of "Dear Sir/Madam" letters with photocopied form-CVs attached.

Save yourself some stamps and envelopes and flush those letters down the toilet - you will achieve exactly the same result.

Once again, every aspect of your application needs to be targeted:

	Right industry for your qualifications and experience (they will also be looking for use of appropriate terminology).
	Right company for you (indigenous VS multi-national, relaxed VS uptight, people-focused VS overtly profit-focused).
	Most importantly, sent to the right person (the person who is capable of actually giving you a job).

A letter that might get you noticed for a marketing job in the IT sector is not necessarily going to get you onto the shortlist in an FMCG company.

Just as there is no such thing as a "one size fits all" CV, you need to take time, care and attention with your cover letters.

Once again - put youself in the shoes of the person who will be reading it and question the utility and impact of every word that you include.