In today's competitive market, there is no point in firing off hundreds of "Dear Sir/Madam" letters with photocopied form-CVs attached.

Save yourself some stamps and envelopes and flush those letters down the toilet - you will achieve exactly the same result.

Once again, every aspect of your application needs to be targeted:

	Right industry for your qualifications and experience (they will also be looking for use of appropriate terminology).
	Right company for you (indigenous VS multi-national, relaxed VS uptight, people-focused VS overtly profit-focused).
	Most importantly, sent to the right person (the person who is capable of actually giving you a job).

A letter that might get you noticed for a marketing job in the IT sector is not necessarily going to get you onto the shortlist in an FMCG company.

Just as there is no such thing as a "one size fits all" CV, you need to take time, care and attention with your cover letters.

Once again - put youself in the shoes of the person who will be reading it and question the utility and impact of every word that you include.

 

Fortify has an outstanding track record in getting candidates onto the short list. If you would like help in honing your cover letter into a document that really works for you, contact us.